The Gen Z Paradox : Key Takeout 1

The Gen Z Paradox - Key Takeout 1

Be Purposeful at all points of purchase – Gen Z are not big into in-depth research. Make your values known at every touchpoint, including at the digital shelf. Add value driven filters to your search results, communicate purpose through your social feeds, product descriptions, images and copy, and bring them to life on-pack and on-shelf.