Gen Z and Fashion Focus
We asked Gen Z how they shop for fashion.
We asked Gen Z how they shop for fashion. Over half said they check if brands align to their values before they buy.
With workers rights, equality, and care for the environment being the most important considerations, breathing new life into the second-hand threads market
But despite strong opinions in each market, it seems value for money is still the primary purchase driver when it comes to choosing a brand.
Brands that can give future fashion shoppers the best of both worlds, a commitment to values like workers rights as well as value for money …will win share of wallet.
