Gen Z and Food to Go
While Gen Z’ers in China, Nigeria and India feel confident that the brands they buy from behave responsibly, the jury’s still out for those in the UK and the US.
While Gen Z’ers in China, Nigeria and India feel confident that the brands they buy from behave responsibly, the jury’s still out for those in the UK and the US.
Across the board, whilst being environmentally conscientious informed their decisions, in the end it is quality and value for money which drive our Gen Z’ers to buy.
Brands that sit in the most favored list in this category are the same that sit in the reject bin!
The gap for brands to close is to provide more environmentally friendly food & drink options at a price Gen Z can stomach.
